Society

Migros focuses its varied commitment on mankind. Migros is in a permanent and open dialogue with numerous social groups. To achieve joint targets, Migros also enters into cooperations with business partners and other organisations.

Migros Culture Percentage

For 54 years, the commitment of Migros Culture Percentage in the areas of culture, society, education, leisure and business has had a long-term and sustainable orientation. What is more, Migros Culture Percentage always has its finger on the pulse of the times and observes and describes all developments. One example is the digital change.

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Social Commitment

Social concerns are at the heart of Migros' system of values. Its biggest social commitment is Migros Culture Percentage. But the Migros Aid Fund and sustainable development projects are also significant parts of the social responsibility assumed by Migros.

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Sponsoring: Image Transfer with added Value

Migros conducts various sponsoring activities, which, on the one hand, serve to maintain the brand, but also offer the target groups and members addressed interesting value added. The highlights of 2011 included the Unspunnen-Schwinget and the SportXX shoe analysis at Swiss running events.

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Dialogue: Feeling the Pulse of its Customers

In numerous publications, Migros regularly updates its customers on social and ecological topics. The retailer has greatly expanded its appearance in social networks on the internet in recent years.

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Partnerships: Listening, participating, getting to Work

Migros cooperates with many organisations at regional, national and international level and is in contact with an even greater number. Its cooperation with the WWF Switzerland is currently particularly close.

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Economy and Politics: Political Commitment on Behalf of Consumers

In 2011 Migros successfully campaigned on various fronts to implement the interests of consumers.

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